5 Expectations We Have From The Indian Fashion Industry In 2021

Credit: idiva.com

It’s been a tough year for fashion, both globally and for Indian brands. With most of us stuck at home for the majority of 2020, the usual shopping plans kinda went kaput. For a lot of us, the pandemic brought a shift away from put-together outfits, to a closet full of comfy pajamas. 2021 promises to be a better year, but there’s a lot to wish from the fashion industry in 2021.

Here are a few changes we’re trying to see this year. Let’s see how this one goes!

Indian Fashion Industry
  1. More inclusivity

Although big brands like Sabyasachi and Shivan and Narresh are now including a variety of models in their showcases, these are just mere drops in the ocean. Additionally, Diet Sabya’s expose on the ‘fat tax’ shows that Indian brands are not accepting of all shapes and sizes. Inclusivity should not be a new demand, it should have been a part of the normal.

2. Real talent over clout

This one is especially important at a time when a lot of new brands and designers are joining the Indian fashion scene. One’s clout and connections often become central to who gets the spotlight, and who gets ignored by the industry. Not naming anyone but when the connections become more important than the designer’s work itself, there is a problem that needs addressing.

3. Call out the predators

Another one of fashion’s best kept secrets is the harassment and abuse that seems to quietly continue in green rooms, after-parties and showcases. International designer, Alexander Wang was recently called out by Diet Prada when 8 former models came forward with their stories of abuse from the designer. This needs to happen in the Indian fashion scene too, survivors need to be heard.

4. Celebrity stylists to embrace sustainable fashion

This is a request to team Bollywood. While we’re enjoying the lewks of the younger actresses–Janhvi, Sara, Alia, and the gang, there’s always scope for more. Especially in terms of becoming more eco-friendly as most of their everyday outfits would involve a number of items that do not end up being used. All of this results in wastage and we’re hoping we can become more conscious of our consumption. It will be great to see more celebs upcycling/repeating outfits.

5. More sustainable production

Since fashion happens to be one of the industries which produces the highest amount of waste, it would be ethical to try and move towards a higher level of sustainability, from production to distribution. Everything to stay on this planet a little longer now, isn’t it?

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